We Have Too Many Options
“We’re forecasting about a $50,000 revenue gap between now and the end of the year.”
A client shared this with me earlier this week as we were talking through where things
stood and what needed to happen over the next few months. As we talked, there were a lot of different directions they could go, different offers, buyers, prices, etc. and all of them might be “the one”. After a few minutes, I asked a simple question:
Me: Effectively, you need to create $51K+ in value and get that value in front of potential buyers, correct?
Client: Yes.
Me: Cool, of the three options you have, if you had to pick today, which one has the greatest chance of creating $51K+ in value for the buyer?
Client: Option 2, 100%.
From there, we spent another 20 minutes talking about what needed to happen to get the offer in front of potential buyers, who those buyers were and why they would be thrilled to have an opportunity to solve this particular problem. Something that had multiple paths, plenty of uncertainty and a $50K number attached to it became pretty simple once we removed the choices, picked the best option, and make the plan and execute it.
This is our generations biggest problem and one that no generation prior has ever had to this level, we have too much information all at our fingertips. We have access to more experts, opinions, strategies, research, tools and options than we could possibly consume, which you would think would make it easier to make good decisions but I’m not convinced it does.
Instead, we spend too much time trying to figure out the “right way” to do something when sometimes we just need to choose a path, execute, see what happens and adjust based on the information we get back. There probably isn’t one perfect way for my client to close that $50K gap, there are likely several ways that could work but the important part was choosing one and actually getting started.
I’m applying the same thinking to the two goals I am currently not on track to hit this year, revenue and weight. There is A LOT of information out there about making money and losing weight, I could easily spend the rest of 2026 deciding which diet is best, which sales strategy will work, what the economy is going to do or giving up completely because AI is going to end humanity (spoiler alert, it’s not). I don’t know if the strategies I am choosing will work as we sit here on October 7th, I also know I’m not signing a lifetime contract with either of them, I can choose a path, pay attention to the results and adjust when the information tells me I should.
For the next 6 weeks, I’m doing this alongside a small group of people who are each working toward a revenue goal and a health goal. If that would help you too, you can join us starting Monday.
Research can feel responsible and prudent, we can justify more planning because planning is responsible too, sometimes though, if we are truly honest with ourselves, we already know the answer and the path forward, and normally it is way simpler than we’d like to make it. The problem is that once we make the choice, we have to do the uncomfortable part, which is executing.
My challenge to you this week is simple, whatever challenge you are trying to solve, give yourself 30 minutes, brain dump every possible idea and path you could take, then start crossing them off one by one. When that 30-minute timer goes off, force yourself to make a choice and immediately get started going full speed ahead on executing that plan.
If it works, awesome, if it isn’t getting the results you want, adjust, you aren’t signing a lifetime contract with the decision, just don’t stay put.